In Vṛndāvana it is Kṛṣṇa Himself who shoots the arrows — the ever-fresh Cupid
vṛndāvane 'aprākṛta navīna-madana'
"In Vṛndāvana, the transcendental ever-fresh Cupid" (CC Madhya 8.138)
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"In the material world Cupid is always shooting everyone — shooting his arrows in the heart, piercing the heart. But in Vrindavan that material demigod has no power to go there: in Vrindavan Śrī Kṛṣṇa himself is Cupid, aprākṛta navīna-madana."
In the material world Cupid shoots at everyone: attachment, desire, lust — those are his arrows entering the heart. Śiva burned him with the fire of his third eye, and since then he is called anaṅga, bodiless — he shoots while staying unseen. In Vṛndāvana his jurisdiction ends: he has no power to go there. There Cupid is Kṛṣṇa Himself, and He disturbs the hearts of the gopīs with His arrows. He has no duty and no worry — only to love; and so His love carries no distraction at all. The tips of His arrows are flowers, and when such an arrow strikes the heart, it feels soft.